UK’s First National Contact Centre Day Confirmed for 4 March 2026

The UK’s contact centre sector is set to open its doors and showcase its collective achievements as part of the inaugural National Contact Centre Day – which will take place on 4 March 2026. 

National Contact Centre Day 2026 will see organisations of all sizes across the UK come together to celebrate the value that contact centres deliver to business and to recognise the people that are making a difference to society.

Every day, across millions of interactions, contact centres are the voice, reassurance and backbone of organisations across the UK.

These operations provide crucial support, handle complex queries and resolve difficult challenges, powered by dedicated people who make it happen behind the scenes. They hold a depth of insight into what customers want and need that can be used to make a powerful difference to broader business success.

The theme for 2026 is ‘Contact Centre as a Career’, with organisations encouraged to invite local schools, colleges and higher education institutions to come and experience the working environment of their contact centres – and the unique and rapidly-evolving job roles and skills required to make them successful.    

Organisations are also being encouraged to invite local authority leaders, MPs and the media to visit their operations as part of the day – to help broaden the societal understanding about modern contact centres, and the vital role they play in the UK economy and as part of the service industry.

Leigh Hopwood, CEO of the CCMA (Contact Centre Management Association), says National Contact Centre Day gives industry professionals an opportunity to showcase and celebrate their work with a wider audience – both within and outside their own organisations:

“There are estimated to be around one million people working in contact centre operations around the UK, yet this is a sector that can often be misunderstood or undervalued in society.

“National Contact Centre Day gives professionals in the sector and their wider operations a chance to shine, and show off all the exciting, innovative and skilful work they do on a daily basis.”

A number of recognisable UK brands are set to participate in National Contact Centre Day 2026, including Bupa. Kirk Bradley is Operations Director at the global health insurance and healthcare provider, and says the day is a chance to highlight the important role its 4,000 UK contact centre employees play:

“Our contact centre teams at Bupa deliver exceptional care and support to our 60m-plus customers worldwide, every single day, helping them live longer, healthier happier lives.  

“National Contact Centre Day gives us the chance here in the UK to recognise their outstanding work, open our doors and demonstrate that contact centres offer genuinely fulfilling, varied and progressive careers in today’s evolving workplace.”

For more information and to download a National Contact Centre Day toolkit to kickstart your organisation’s involvement in the initiative, visit the dedicated Website

For more than 30 years, the CCMA has been dedicated to supporting contact centre leaders. We push ourselves to do more for our thriving membership base, which is the largest community of industry professionals in the UK.

The CCMA was founded with the goal of sharing best practice and networking to improve skills and knowledge in order to progress contact centre operations – and we live by that to this day.

We give those who work in contact centres the chance to discuss ideas and share experiences through member-only Special Interest Groups and online and in-person events. Member organisations are invited to become Accredited through the Contact Centre Standards Framework and get independent guidance on where they can improve. There is the opportunity to compare operations against industry standards and 25+ KPIs, via our annual CCMA Benchmark.

Our training arm, CCMA Academy gives contact centre professionals at all levels a structured learning opportunity to support both personal and professional development for the benefit of their operations. We also celebrate the progress our industry is making through the UK National Contact Centres Awards. Those that win go on to share their stories through channels such as the UK National Contact Centre Conference, Best Practice Visits and CareerTalk, while also providing input into our Special Interest Groups and other events.