8×8 and Southampton FC Renew Partnership to Bridge Gap Between Telephone and Terrace with cloud-based contact centre and communications technology
8×8 have announced the renewal of its sponsorship with Southampton Football Club, extending its role as an official partner of both the Men’s and Women’s First Teams through the 2025/26 season.
The agreement continues a successful collaboration that has seen 8×8’s cloud-based contact centre and communications technology support the club’s operations, enhance matchday experiences, and create moments of connection beyond St Mary’s Stadium.
Passion – on and off the pitch
Jamie Snaddon, EMEA Managing Director at 8×8, Inc., commented,
“Southampton FC represents passion, dedication, and community – values that resonate deeply with us at 8×8,”
“This partnership is about more than sponsorship. It’s about giving the club the tools to connect with supporters in ways that feel personal, whether that’s answering a fan’s question, delivering a matchday update, or creating a memorable surprise. We’re proud to keep building those moments together.”
Under the renewed terms, 8×8 will continue to benefit from LED perimeter board visibility, digital and social media integration. The two organisations will also collaborate on community outreach initiatives, exclusive fan experiences, and technology-led engagement projects.
One area that has already seen closer engagement is with players calling season book holders through 8×8’s Contact Center to talk with fans and chat about their years and decades of support.
8×8 is a part of the team
Huw Fielding, Director of IT at Southampton FC, said,
“8×8’s technology has become part of the way we operate – from supporting our ticketing and hospitality services to enabling unique experiences for our supporters,”
“Renewing this partnership means we can keep raising the bar for how we connect with fans, on matchdays and throughout the year.”
8×8’s platform unifies contact centre, business telephony, embedded AI, and customer data into one seamless system – making it easier for organisations to communicate clearly, operate efficiently, and build loyalty. Southampton FC joins a global roster of businesses using 8×8 to create connected, real-time experiences for the people who matter most to them.
8×8 connects people and organizations through seamless communication on the industry’s most integrated platform for Customer Experience – combining Contact Centre, Unified Communication, and CPaaS solutions. The 8×8® Platform for CX integrates AI at every level to enable personalised customer journeys, drive operational excellence and insights, and facilitate team collaboration. 8×8 helps customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction.
