Content Guru and Together Win “Best Use of AI & Automation” at 2025 CCA Global Excellence Awards
Content Guru, a leading global provider of enterprise cloud Customer Experiences (CX) and contact centre solutions, and Together, an award-winning lender and property finance expert specialising in commercial and more complex personal mortgages and secured-loan products, have been awarded the prestigious accolade of “Best Use of AI & Automation” at the CCA Global Excellence Awards 2025.
The award celebrates the success of Together’s AI project, powered by Content Guru’s storm® RTAS™ (Real-time Transcription & Summarisation) capabilities. Together, which has been supporting customers with complex and specialist mortgages since 1974, utilised their long-term relationship with Content Guru to streamline the capture and processing of information during customer assessment calls. Previously a manual and time-consuming task, agent summaries are now generated instantly through storm® RTAS, which has resulted in a 50% reduction in Average Handling Time (AHT) and enhanced quality and increased workforce efficiency across the sales and underwriting teams.
Notably, the project has enhanced the experience for both customers and staff: empowering advisors to spend more time engaging with customers, helping new starters get up to speed faster, and improving accessibility for workers; particularly for colleagues with hearing difficulties, by ensuring every word is captured and categorized accurately, even in noisy environments.
Alex Lewis, Unified Communications Engineer, at Together, said,
“We’ve worked with our partners Content Guru and their storm® product for over eight years, and they’ve been instrumental in driving AI modernisation into our business,”
“The RTAS solution has enabled us to increase quality through automation, cut interaction time and get to know our customers better by helping our colleagues capture the exact information and pass it through to our underwriters. By giving us the ability to control how we design our journeys ourselves, we can change our services whenever we choose.”
Martin Taylor, Co-Founder and Deputy CEO at Content Guru, commented,
“Together’s commitment to innovating without compromising their people-first values is what makes this partnership so special,”
“By embracing storm® RTAS, they’ve not only streamlined operations but also elevated the customer and colleague experience. We’re proud to support Together on their AI journey and thrilled to see our collaboration recognised with this prestigious award.”
Available in over 150 countries, storm® is the only cloud platform trusted to run national blue-light emergency services and its CX solutions have delivered the highest customer satisfaction scores in multiple industries for many of the globe’s largest organisations. Its brain® AI services provide leading automated and human-assist capabilities to bolster contact centre performance.
For additional information on Content Guru view their Company Profile
