French CX Leaders Embrace AI Revolution as Sabio’s Disrupt Makes Sold-Out Paris Debut
Inaugural event showcases groundbreaking customer experience transformations and strategic partnerships driving the future of French customer service
Sabio’s First Disrupt Event in Paris Saw Several Live Customer Case Studies
Sabio Group’s first-ever Disrupt event in France concluded earlier this week with resounding success, selling out completely as French customer experience (CX) leaders gathered to explore how artificial intelligence is fundamentally transforming customer interactions across Europe.
The inaugural Paris event, held at Agora des Directeurs Expérience Client’s HQ, brought together industry pioneers, technology partners, and CX innovators to examine the most pressing challenges facing the French and European CX landscape.
With AI agents now reshaping customer communication strategies, attendees witnessed live demonstrations and case studies showcasing how forward-thinking organisations are successfully bridging the gap between technological possibility and implementation reality.
Disrupt Paris was ‘Sold Out’ and Standing Room Only
Hervé Racine, Country Manager for Sabio France, Italy and Morocco, said,
“The calibre of speakers and case studies we’ve assembled for today’s event demonstrates the French market’s appetite for innovation and collaborative learning,”
“The French CX market has distinctive expectations around personalisation and service efficiency, and events like this are essential for promoting the kind of collaboration and shared learning that drives the entire industry forward. Today’s discussions have connected French CX leaders with global innovations that are setting new benchmarks of excellence.”
Supported by CX leaders such as Avaya, Genesys, SnapCall and Verint, the event featured comprehensive MasterClasses from leading French enterprises. Groupe Autosphere shared insights into their AI implementation projects, whilst Bouygues Telecom detailed their successful cloud platform transition managed in partnership with Sabio. RATP Group demonstrated pioneering video interaction technology, highlighting how public sector organisations are embracing digital transformation.
Stuart Dorman, Chief Innovation Officer at Sabio, addressed the technological evolution facing the European CX landscape:
“Resolving the challenges facing French and European CX organisations as well as exploiting the opportunities offered by CX technology and AI specifically can be supported by experts such as Sabio. We can help organisations get to value quicker and extract more capability from their technology investments.
“What we’ve seen today is how strategic partnerships can be the difference between transformation success and failure.”
Sabio’s Herve Racine closes proceedings at Disrupt Paris
The sold-out event showcased live demonstrations of emerging technologies, including real-time video assistance solutions and AI-driven contact centre innovations. Attendees experienced firsthand how leading organisations are successfully deploying generative AI to strengthen customer interactions whilst maintaining the human touch that remains fundamental to meaningful customer relationships.
Craig Pumfrey, VP of Marketing at Sabio, reflected on the event’s impact:
“Disrupt Paris has demonstrated the incredible hunger for innovation in the French market.
“The engagement we’ve seen today – from the quality of questions during our MasterClasses to the networking conversations throughout the day – shows that French CX leaders are ready to embrace the AI-driven future whilst maintaining their commitment to service excellence. This inaugural event has laid a fantastic foundation for future Disrupt programmes in France.”
The Paris debut marks a significant milestone in Sabio’s European expansion strategy, following successful events in Madrid in April and London in May. The Disrupt programme, themed ‘Delivering on the Promise’, has consistently attracted more than 1,000 decision-makers to its annual events, establishing itself as the must-attend series for CX innovators across Europe.
The success of Disrupt Paris reinforces the growing demand for expert-led CX transformation across Europe, as organisations grapple with rapidly evolving AI capabilities whilst managing economic pressures and heightened customer expectations.
Craig added: “We continue to evaluate additional European locations for future Disrupt events, responding to increasing demand for collaborative learning opportunities in the customer experience sector.”
For more information about Sabio Group’s Disrupt programme and future events, visit their Website
Sabio Group is a global digital experience transformation services specialist with major operations in the UK (England and Scotland), Spain, France, Netherlands, Denmark, Malaysia, Singapore, South Africa and India.
The Group delivers solutions and services that seamlessly combine digital and human interactions to support brilliant customer & employee experiences (CX & EX).
Through its own technology, and that of world-class technology leaders such as Amazon, Avaya, Genesys, Google, Microsoft, Salesforce, Twilio and Verint, Sabio helps organisations optimise their customer journeys by making better decisions across their multiple contact channels.
The Group specialises in contact centre, AI, CRM and data insight technologies and works with major brands worldwide, including Aegon, AXA Assistance, BBVA, BGL, Caixabank, DHL, loveholidays, Marks & Spencer, Rentokil Initial, Essent, GovTech, HomeServe, Sainsbury’s Argos, Telefónica and Transcom Worldwide.
For additional information on the Sabio Group view their Company Profile
