Medallia expands strategic partnership with Adobe, integrating with new AI Agents for enhanced customer experiences
Partnership delivers improved personalisation and customer experience intelligence with Medallia’s Experience Intelligence
Medallia, the global leader in customer and employee experience, announced the expansion of its strategic partnership with Adobe, integrating with the newly launched Adobe AI Agents to shape how businesses build, deliver, and optimise customer experiences and marketing campaigns. Medallia joins an exclusive list of launch partners for this announcement alongside companies like Cognizant, Google Cloud, and PwC. With over 150 joint customers and a strategic partnership in place since 2019, Adobe and Medallia deepening their collaboration will allow companies to use Medallia’s leading customer insights within Adobe’s tools to better understand their audience and create more personalised experiences that drive business results.
Organisations can use Medallia sentiment data and experience intelligence to enhance audience segments, personalise content, and optimise customer journeys. The integration will work seamlessly with Adobe’s out-of-the-box AI agents, which are surfaced directly within category-leading Adobe enterprise applications including Adobe Real-Time Customer Data Platform, Adobe Experience Manager, Adobe Journey Optimiser, and Adobe Customer Journey Analytics.
Mark Bishof, CEO at Medallia, said,,
“This partnership with Adobe will give businesses the unprecedented ability to act on what customers want by combining the power of intelligent agents with Medallia’s deep experience insights,”
“As the only company in the experience management space to be partnering with Adobe on this, we’re helping businesses predict what their customers need before they even ask.”
Organisations using Adobe’s tools will soon be able to unlock even more value by incorporating Medallia’s comprehensive sentiment data and experience insights, better understanding what their customers want and delivering personalised experiences that drive growth and loyalty.
Medallia is the global leader in customer and employee experience, trusted by the world’s most iconic brands — including 7 of the Fortune 10.
Medallia’s AI-driven platform helps enterprise organisations turn billions of feedback signals into clear, prioritised actions. With deep domain expertise, a powerful partner ecosystem, and consistent leadership recognition from top industry analysts, Medallia transforms customer experience into a strategic driver of business growth
For additional information on Medallia view their Company Profile
