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Beagle Street goes live with web chat solution

sabio.logo.2014Beagle Street, the BGL Group’s online life insurance provider, has gone live with a web chat solution from Sabio to further optimise their digital customer experience. Sabio has deployed web chat technology from LivePerson to make a live chat service available to those Beagle Street customers who need additional support to help them complete their online interactions.

Beagle Street’s online service aims to make buying life insurance as cost-effective and simple as possible. Working with Sabio to implement LivePerson web chat will not only provide an additional real time support channel for customers, but also provide the BGL Group with direct feedback on the Beagle Street customer journey – allowing them to continually refine the digital experience offered and minimise customer effort.

“We established our Beagle Street brand to modernise the way people buy life insurance, with a goal of making a traditionally complex process much simpler and more accessible. Having a LivePerson web chat solution in place means we can immediately engage with those people who might be stuck at a particular stage of the Beagle Street customer journey, and chat with them to help them complete their interaction,” commented Jayne Lansdell, Associate Director for Technology & Process at the BGL Group.

“Having Sabio on board as a technology partner for the BGL Group means we always have access to the latest best practice customer engagement technology solutions. However it’s essential that we carefully align the technologies we deploy to our specific brand demographics,” she continued. “As a dedicated online proposition it makes a lot of sense for us to support our Beagle Street life insurance brand with an intelligent web chat approach, and Sabio has helped us to deploy the new LivePerson solution so that the integrated chat offering is as seamless as possible for customers.”

“Beagle Street is all about bringing the power of digital customer engagement to a more traditional market sector such as life insurance, so it’s right that the BGL Group is supporting its online proposition with the most appropriate digital channels,” added Matt Dyer, Head of Multi-Channel Solutions at Sabio. “With LivePerson technology in place, organisations such as the BGL Group can immediately identify potential bottlenecks or service disconnects within an online customer journey and provide immediate support.”

LivePerson’s real-time engagement and online chat technology helps organisations create more meaningful online connections with customers, helping to deliver an improved online customer journey that in turn can result in higher conversion rates.


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