4 Ways your contact centre is failing millennials, and 3 ways to put that right
Millennials (those born between 1980 and 2000) grew up just as the internet and more recently smart phones came to dominate our lives. This generation is the first to have almost any information they require at their fingertips, wherever they are. This means that their expectations from customer service teams are different to previous generations.
Our whitepaper, from outsourced multi channel contact centre specialist Spark Response, uses a real world everyday example to show why your customer service approach is failing millennials. This is a guide for heads of customer service, heads of customer experience and anyone with an interest in driving the customer experience.