Sitel UK have announced a new modern brand as part of a comprehensive global brand re-launch. The company’s campaigns, advertising materials and website now focus on its “people first” culture, presenting customers in different everyday situations alongside Sitel employees who are at the very heart of customer service.
The revised corporate design has a modern and up-to-date brand identity using bright colours to help reflect its position as a modern people and service orientated organisation.
“Our people are integral to our brand identity and more than ever before we are seeing excellent customer service as the real differentiator for our clients. We wanted to reflect this as part of our global brand re-launch and in all of our corporate material.”