The influence of Generation Z in consumer purchases has been evident for over a decade as this generation increasingly influences consumer purchase volume. Businesses must now turn their attention to creating more and better digital, personalized self-service solutions for these digital natives.
Discover more about impact and influence of Generation Z in this intriguing complimentary white paper authored by Sheila McGee-Smith, founder of McGee-Smith Analytics. You’ll find out how contact centres can begin developing the processes and systems that will enable them to support the “gig economy”.
In addition, you’ll learn more about:
• How designing customer care for Generation Z creates an environment for a larger audience of the Generation Z “at heart”
• Experiences and consumer behaviors that define Generation Z
• Exactly what Generation Z wants from the companies they do business with
• Why having a seamless customer experience is important for all generations
Additional Information
To download the white paper Click Here
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