2026: A Transformational Year for the Contact Centre
Jurgen Hekkink, Head of Product Marketing, AnywhereNow discusses.
As we head into 2026, the contact centre is about to take a major leap forward. Customer expectations are rising, digital channels continue to multiply, and companies are waking up to something we’ve been saying for years: service isn’t a cost centre but a strategic differentiator and a genuine driver of growth.
From our vantage point at AnywhereNow, and working with organisations navigating this shift every day, five themes stand out as indicators of what’s next. Here’s how we see 2026 reshaping the industry.
1. AI Becomes the Rule, Not the Exception
AI has been quietly building momentum in contact centres, but 2026 is the year it becomes the baseline. Thanks to major progress in conversational AI, real-time analytics, and emotion or sentiment detection, virtual assistants will start to handle a share of the repetitive, high-volume inquiries that typically dominate agent workloads.
The impact of AI is felt on all sides. Customers get faster, smoother resolutions. Organisations see more efficiency, faster innovation and lower operational costs. And agents finally get breathing room to make the shift from doing task-driven work to taking on more meaningful interactions where human skills make the difference.
When AI handles the heavy lifting, people are elevated to the next level, and contact centres can deliver personal, context-aware, emotionally intelligent human service.
2. Putting Service Where It Belongs: Embedded in the Customer Journey
In a world of subscription services, connected devices, and always-on digital touchpoints, customer service is no longer something you call when something goes wrong. It’s part of the journey from onboarding to renewal and everything in between.
The shift from reactive to proactive service is well underway. AI and real-time data give companies the ability to spot friction early, reach out before a customer is struggling, and guide them towards success. Sometimes that means a helpful nudge during onboarding. Other times, it could be a heads-up that a feature isn’t being used to its full potential.
This upstream approach reframes service teams as partners in adoption, retention, and long-term satisfaction. Instead of solving problems after they explode, they’re creating value and strengthening relationships long before a ticket ever opens.
3. UCaaS and CCaaS Merge: Collaboration Gets Real
For years, internal collaboration tools and customer engagement platforms lived in separate universes. In 2026, that divide disappears.
As Unified Communications as a Service (UCaaS) and Contact Centre as a Service (CCaaS) converge, organisations are embracing unified platforms that connect voice, video, chat, and omnichannel service with the collaboration tools people already use. This brings a huge shift in how work gets done as agents can pull in experts instantly, get context without hunting through systems, and loop colleagues into conversations without breaking flow.
The entire workforce becomes part of the service model. And when knowledge flows freely, issues get resolved faster, teams communicate more clearly, and customers feel the difference immediately.
4. Omnichannel Engagement: Meet Customers Where They Already Are
Customers will always choose the channel that’s easiest for them, whether that’s WhatsApp, Instagram, a mobile app, or something else entirely. By 2026, omnichannel capabilities become non-negotiable for contact centres to meet customers where they are most comfortable. True omnichannel engagement means more than just opening up a few extra channels. It requires consistent, personalised, context-rich experiences across every channel. Agents need full conversation history at their fingertips, intelligent routing behind the scenes, and the flexibility to shift seamlessly between modes of communication.
When organisations get this right, customers feel heard and understood. Loyalty grows, frustration drops, and service becomes a natural extension of how people already live and communicate.
5. The Human Agent Evolves
The human agent is not disappearing, in fact, their role is entering an exciting new era. As AI takes over repetitive and routine tasks, contact centre agents will be empowered to focus on higher-value, complex interactions that demand empathy, creativity, and critical thinking. Agents will increasingly partner with AI to validate and enhance the work of digital assistants while drawing on data and intelligent insights in real-time. This hybrid approach supports healthier, more meaningful work for agents, and with the repetitive tasks off their plates, agents gain more autonomy and a clearer career path, resulting in less burnout and more employee retention.
The advancement of human agents represents a significant progress for contact centres, fostering environments where human expertise and artificial intelligence collaborate to enhance outcomes for both employees and customers. Consequently, the primary concern for human agents should not be the replacement by AI itself, but rather the risk of being surpassed by peers who effectively integrate AI technology into their roles.
6. The 2026 Contact Centre: Smart, Human, Ambitious
Combine AI at scale with proactive service, unified collaboration, omnichannel reach, and empowered agents, and the contact centre looks dramatically different from how it did just a few years ago. It has changed its role as a front-office function into a strategic engine that shapes customer experience, drives revenue, and strengthens brand loyalty.
At AnywhereNow, we see 2026 as the year these capabilities move from aspiration to reality. With AI-first design, cloud-native platforms, and an unwavering focus on the human experience, the industry is poised to deliver customer engagement that’s faster, smarter, and more meaningful, for everyone involved.
Founded in 2010, AnywhereNow is a Netherlands-headquartered and fast-growing provider of Customer Experience SaaS solutions. AnywhereNow empowers voice and digital dialogues for organisations worldwide and brings to life Agentic AI platforms for increased productivity and effectiveness. AnywhereNow’s products are award-winning, recognised by industry analysts, and trusted by over 2,000 global customers, including Rabobank, DHL, Emirates, KPMG, Swarovski, Mazda, Deloitte, Aldi, Vodafone and Zeiss.
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