IPI Partner Programme launches to help channel capitalise on demand for AI-ready CX solutions
New Era, Purple UC and Go CX sign up as first partners
IP Integration (IPI), the contact centre specialist and solutions provider, today announced the launch of the global IPI Partner Programme as it looks to help partners harness the growing demand for flexible, AI‑ready customer experience (CX) solutions among small to medium-sized businesses (SMBs). The programme gives partners access to IPI’s own‑brand technologies, including ElasticCX and Cloud PCI, alongside the tools, expertise and support needed to win new business, deliver scalable solutions and build long-term and predictable revenue streams.
Designed to address the increasing complexity partners face in delivering end-to-end CX solutions, the IPI Partner Programme enables organisations to expand their portfolio without the need to build and support every capability in-house. Through access to IPI’s own-brand technologies, partners can deliver enterprise-grade CX solutions that are simpler to deploy, commercially accessible and flexible enough to scale as businesses grow. ElasticCX is IPI’s Contact Centre-as-a-Service (CCaaS) and Unified Communications-as-a-Service (UCaaS) suite of solutions, while Cloud PCI offers secure payment functionality across four key modules – Pauseable, Pay By Link, Agent Pay and IVR Assist, ensuring full compliance with Payment Card Industry Data Security Standard (PCI DSS).
Ritchie Butters, Director of Channel at IPI, said,
“As demand for AI-ready CX solutions grows, many partners are investing in and developing the resources and expertise needed to support these capabilities,”
“Our Partner Programme is designed to make that transition more practical and commercially achievable – providing partners with access to future-ready, enterprise-grade technology, consultancy and advice, without the complexity. It enables partners to move faster, win more opportunities and unlock sustainable, recurring revenue within the underserved but rapidly growing SMB market.”
Three high profile partners have already signed up to the programme, including PurpleUC, a UK provider of communications services; Go CX, an independent, UK-based consultancy specialising in CX, compliance and AI technology; and New Era, a global technology solutions provider headquartered in the US.
Andy Wenn, IT Manager at PurpleUC, said,
“We’re glad to be part of the IPI Partner Programme. What stood out to us was the practical and straightforward approach of the IPI team, which is a good fit for PurpleUC and reflects how we support customers day to day,”
“We’re looking forward to continuing to build the relationship, sharing knowledge and working together to deliver more solutions that fix real problems and provide real value for customers.”
Many SMB-focused partners recognise the opportunity presented by AI-powered customer experience, but struggle to access the specialist expertise, compliance capabilities and technology needed to bring those solutions to market. Structured around a ‘win, deliver, grow’ model, the IPI Partner Programme is designed to help partners secure new opportunities, deliver successfully and build long-term revenue streams. Open to organisations of all sizes, the programme will divide partners into three main categories – Reseller, MSP/Service Provider and Introducer/Referral Partners:
– Reseller Partners – will sell directly to the end client, but IPI will deliver the solution on-boarding.
– MSP/Service Providers – will own the full spectrum of the customer relationship and onboarding process. The partner can also white label IPI’s products.
– Referral Partners – will introduce the opportunity and stay close as a trusted advisor, without taking on delivery risk.
Partners joining the programme will benefit from access to training, IPI’s full portfolio of solutions and services, and a dedicated partner portal that supports pipeline collaboration, business planning, product updates, shared collateral and enablement. Crucially, every partner will receive hands-on support from a dedicated IPI team, providing direct access to the expertise, technical resources and commercial support needed to build successful and profitable customer relationships.
For additional information on IPI’s Partner Programme Click Here
IPI enables brands to meet their digital transformation goals with creative and innovative contact centre, cloud and connectivity services and solutions, which are proven to drive exceptional customer and employee experiences, as well as better business outcomes and increased revenues.
Its team of experts add value at every part of the transformation journey, by providing bespoke consultancy services, training and enablement programmes, DevOps and integration, as well as a range of proprietary solutions and managed services, spanning the Contact Centre, automation and AI, workforce engagement, security and compliance, speech and text analytics, voice services, cloud, and outsourced IT.
Founded in 2001, with its headquarters in Reading and offices in London, Manchester and the Philippines, IPI’s clients include some of the biggest brands in the finance, insurance, retail, travel and leisure, utilities, higher education, and public sectors.
For additional information on IPI view their Company Profile
