IPI implements AI chatbot for Northern Ireland Water
Part of digital transformation strategy to enhance customer experience within utility company

The chatbot adds live-chat functionality to NI Water’s website and its 1.8 million-strong customer base. IPI worked closely with NI Water and CX Company on developing the bank of content that the chatbot would draw from to provide intelligent and conversational answers to frequently asked questions by customers. These answers are actively refined and improved – using AI to analyse responses given to customers and the questions posed, to make the chatbot even more accurate.

“IPI has made this transition easy for us. Its team of dedicated consultants worked collaboratively with our team, finding creative solutions to problems and making sure that the chatbot both reflected our brand and met the needs of our customers. We are delighted with the results to date and are excited about continuing our digital transformation journey with IPI.”
Developed over a three-month period and following rigorous internal testing, the chatbot has delivered exceptional results to date. Since being implemented, the chatbot has had 2500 – 3000 customer interactions per month, reducing pressure on NI Water’s contact centre – one of the primary reasons for implementing the technology. In addition, the chatbot is consistently scoring recognition rates of 92 per cent for questions posed by customers, far above the expected 50 per cent rate for similar chatbots in their infancy.
Customer satisfaction has also been high around the delivery of correct answers to questions posed. Typically, benchmarks here are much lower, with levels set at a 30 per cent success rate. However, NI Water’s chatbot has reported consistent results of 70 per cent success – outperforming initial expectations. Forming part of its digital transformation strategy, NI Water has further plans to expand the chatbot’s functionality.

“NI Water is an example of a company that has committed to their digital transformation journey – with increased customer satisfaction from NI Water’s chatbot to date,”
“The age of digital transformation is well and truly upon us, with AI, chatbots and Robotic Process Automation (RPA) becoming more mainstream and accepted by organisations and customers alike. The quicker organisations get to this stage of enlightenment, the faster they will reap the rewards.”
Additional Information

IPI partners with the industry’s leading vendors – including Avaya, Blue Prism, CX Company, Gamma, Genesys, Microsoft, Teleopti, Verint and VMWare – to provide a complete suite of contact centre solutions, available in the cloud, on-premise, or as a managed service. These bespoke solutions cover every component of the contact centre – from call routing, unified communications, networking and security, right up to emerging technologies, such as AI chatbots and Robotic Process Automation. It also offers a range of professional services and devOps support, delivered by its highly accredited team of contact centre experts.
For additional information about IPI visit their Website or view their Company Profile

For additional information about NI Water visit their Website




