Capita plc has acquired Sheffield based contact centre specialist Voice Marketing Ltd (“Voice”), a contact centre business specialising in outbound sales and retention activity.
Voice was formed in 2006 by key shareholder and CEO James Hinchliffe. Sheffield-born James started work in the contact centre industry after graduating from the University of Leeds in 1999.
Having started with five staff, Voice now employs 500 people at two sites in the Broomhill and Woodseats areas of Sheffield and has clients from multiple sectors, including telecoms, retail and utilities. It will provide Capita with a highly developed sales and retention capability and will complement the customer care capability within Capita Customer Management.
James said: “This is a fantastic opportunity for the future of our business. It will enable us to grow further and faster with the backing of a larger business. We will have access to a wider client base and be able to offer more career progression opportunities and benefits for staff.”
Mike Barnard, Executive Director of Capita Customer Management, said: “Voice has an excellent reputation in the independent contact centre world. The acquisition will enhance Capita’s capability; together, we can offer clients a better choice when clients are looking to drive sales and retention campaigns. Voice also further strengthens Capita’s footprint in South Yorkshire. It is located close to Dearne Valley where Capita already has very large inbound, and some outbound, contact centre operations.”