Yello will offer services tailored to the betting and gaming sector – A new contact centre focussing squarely on the unique needs of the betting and gaming sector has been launched in the Isle of Man. Yello offers a range of bespoke outsourced CRM and sales solutions to clients on the island and elsewhere.
Led by Mark Irvine and Martin Linham, who both have vast commercial and operational experience in the industry, Yello has been established with the support of the Isle of Man Government, who have long recognised the value of a locally based customer contact centre, providing a much-needed 24/7/365 resource for betting and gaming companies based on the island.
“There is a recognition within the industry that enthusiastic and knowledgeable staff are a must, which is why options such as outsourcing to Asia simply aren’t an option for betting and gaming companies,” said Mr Linham. “With Yello we’re aiming to offer a professional and cost-effective service based right here on the island, so clients can see first-hand that we’re able to deliver.”
While focussing on the gaming and betting sector, Yello will also be servicing a wide range of clients in different sectors including telecoms, travel, tourism and retail, irrespective of location. The company offers tailored inbound and outbound services, including sales, lead generation, customer service, customer retention, CRM and virtual office, in up to 16 different languages.
Mr Irvine said: “During many years in the betting and gaming sector, I have identified one key area where licensed businesses struggle to find an optimum solution, and that is customer support. The coming together of Martin and myself allowed us to develop the concept and, with the support of the Isle of Man Government, which is widely acknowledged as a Tier 1 licensing authority, we have launched Yello to support this sector.
“The Isle of Man Government has been very supportive of our plans and welcomes new businesses with a positive ‘can do’ attitude. Being able to generate up to 100 jobs in the local market over the next twelve months allows us to offer opportunities in an uncertain environment. We have pulled together a team with exceptional strengths and skills that will enable us to focus clearly on our strategy and growth.”
In addition to Mr Linham as Chief Executive and Mr Irvine as Chief Marketing Officer the board of directors includes John Hewitt as COO, Arusha Irvine as CCO and local Isle of Man businessman Morris Hazell as Chairman.