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Vera Bradley Improves Contact Centre Efficiency

Vera Bradley improves contact centre efficiency and customer experience with NICE InContact

NICE inContact, a NICE business announced business results for Vera Bradley achieved with the NICE inContact CXone Business Line Texting Solution, including integrated Textel two-way texting, that increases contact centre agent efficiency and enhances customer experience.

Textel, a NICE inContact DevONE partner, provides SMS and MMS on existing contact centre phone numbers and is available on CXexchange marketplace featuring ready-to-use applications designed to integrate with CXone, the world’s #1 cloud customer experience platform.

Vera Bradley is an innovative brand for women, specializing in handbags, luggage, and accessories. The company has multiple distribution points throughout the United States, selling directly to the consumer. Vera Bradley recognized their customers might be trying to send text messages to their current toll-free customer service number. In an effort to increase customer service efficiency and enhance customer experience, they wanted to offer their customers an easy way to text customer service without giving out a new number just for texting.

To meet the challenge, Vera Bradley used Textel integrated with CXone to achieve the following benefits:

– Decreased call volume by seven percent at initial rollout, as customers opt to send a text instead of calling
– Increased contact centre efficiency and cost effectiveness
– Vera Bradley now handles more customer contacts – faster and at a lower cost. Dedicated agents can manage three customers at a time over text versus just one over the phone
– Added another level of service while enhancing the customer experience by adding “TEXT” to their current toll-free customer service number
– The company has experienced a zero percent abandon rate when interacting with customers over text

Susan Campbell, Director, Customer Service at Vera Bradley, commented,

“CXone with integrated Textel has helped us better communicate with our customers. It was paramount to have unified applications on the NICE inContact CXone cloud customer experience platform. The solution works seamlessly and our agents continue to work within a single, easy to use desktop environment.

We know customer service expectations are at an all-time high and each customer service situation needs to be handled as efficiently as possible. We are thrilled that so many of our customers prefer to text with us,”

Paul Jarman, CEO of NICE inContact, said,

“The CXone customer experience platform enables contact centers to customize robust omnichannel solutions and continually adapt to changing requirements and customer expectations,” “We’re pleased to share the results Vera Bradley achieved with CXone, in partnership with Textel.”

Textel is fully integrated with NICE inContact CXone, providing contact centres the ability to seamlessly integrate texting into their existing workflow. Providing SMS and MMS on existing contact centre phone numbers enables the contact center to drive more engagement with their customers while lowering the expense of that engagement, as the cost of a text interaction is less expensive than a voice interaction.


Additional Information

NICE inContact CXone empowers organizations to provide an exceptional customer experience by acting smarter and responding faster to ever-changing consumer expectations. To meet the needs of organizations of all sizes, CXone combines best-in-class Omnichannel Routing, Analytics, Workforce Optimization, Automation and Artificial Intelligence—all on an Open Cloud Foundation.

DEVone offers partners broad tools and resources to enable independent software vendors (ISVs) like Textel to create new applications on CXone, including extensive documentation and support, and access to an online developer community. Companies interested in how Textel’s application works with CXone can visit CXexchange to learn more about the application and read reviews. CXexchange is a centralized, state-of-the-art marketplace for developers to market and sell their applications ready to integrate easily with CXone.

NICE inContact is the cloud contact centre software leader with the world’s No. 1 cloud customer experience platform. NICE inContact CXone™ combines best-in-class Omnichannel Routing, Analytics, Workforce Optimization, Automation and Artificial Intelligence on an Open Cloud Foundation. NICE inContact’s solution empowers organizations to provide exceptional customer experiences by acting smarter and responding faster to consumer expectations. NICE inContact’s DEVone developer program is an extensive partner ecosystem, providing applications from partner companies on the CXexchange marketplace that are designed to integrate with CXone. NICE inContact is recognized as a market leader by the leading industry analyst firms.

For additional information on NICE inContact visit their Website