Good Practice Guide: Driving Effective Sales and Retention Programmes – CCMA Download
Growing revenue and retaining customers is becoming more challenging due to the rapidly-changing customer landscape and the associated sales and retention hurdles. So, what strategies can you implement within the contact centre to improve sales and enhance customer retention, and ultimately maximise customer lifetime value?
In this CCMA Good Practice Guide we look at the challenges contact centres face when it comes to providing innovative solutions that help organisations to retain their customers, drive new sales, and maximise cross-sell and up-sell opportunities. We highlight the challenges of customers engaging across multiple channels, consider how the introduction of AI powered insights will impact these processes, and stress the importance of providing memorable experiences.
To download the Good Practice Guide from CCMA Click Here
The CCMA (Call Centre Management Association) is the longest-established association representing the contact centre industry in the UK. The membership organisation supports contact centre leaders by providing opportunities to network; to openly share best practices and to increase their skills and knowledge through specialist training. It aims to offer timely and impartial advice to its members; to keep contact centre leaders in touch with changes in their industry; to provide credible benchmarking information and to help individuals maintain an awareness of the latest trends and developments.
For additional information on the CCMA view their Company Profile
