Customer Acquisition vs Retention and Google Ad Words

spark.response.customer.retention.infographic.crop.july.2016Can you guess what is the most expensive keyword bid, in the UK via Google Adwords? Or, more importantly, can you guess how much some brands are prepared to pay to (hopefully) acquire a new customer? £20, £40, £60, £80….. surely not, you’re thinking? Well, you might want to sit down, as the keyword “play live blackjack” costs a whopping £148.51 Per Click!

Considering the likely conversion rate of the traffic they get from that keyword, (Genting Casino when I searched) I can only imagine what their cost of actually acquiring a customer must be, when you factor in returning customer traffic via those ads, and other costs such as new customer offers or discounts.

You’ll know first hand what your own customer acquisition costs are, but as our infographic shows, (Click Here to View) the costs of retaining a customer are typically far lower. So where is your focus?

If retention and reactivation are key goals for you, take a look at Engage, by Spark Response. Engage is a service derived from over 30 years of interacting with home shopping and eCommerce customers. Engage sees our highly experienced customer service advisors make tailored calls to your inactive shoppers in order to learn more about their current shopping habits, and ensure they continue to shop with you, profitably.


spark_logo.jan.2016Additional Information

For additional information on Engage Click Here

To Download the full infographic Click Here

For additional information about Spark Response visit their Website or view their Company Profile

spark.reponse.stuart.anderson.image.april.2016Stuart Anderson – Marketing Manager – Spark Response

As Marketing Manager at Spark Response Stuart drives all internal and external communications. Stuart works closely with operational managers to transfer their years of knowledge into valuable whitepapers and blog posts.

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1 Comment on "Customer Acquisition vs Retention and Google Ad Words"

  1. Customer engagement is definitely a serious concern, particularly in today’s competitive environment where consumers are well connected & informed. Retention, being a cost-effective and profitable metric than acquisition, can be improved by the right customer engagement.

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