Findel Transforms CX with IPI Contact Centre as a Service Solution

Findel transforms customer experience with IPI’s Contact Centre as a Service solution

IPI has announced that educational resources supplier Findel has successfully migrated its entire Customer Service operations to IPI’s pioneering cloud-based solution, ElasticCX. The Contact Centre as a Service (CCaaS) solution, which went live in March 2023, has enabled Findel to take a significant leap forward in its customer support capabilities, as it can now manage omnichannel customer communications from a single, flexible and scalable platform.

IPI and Findel have been working together since 2019. In 2020, the Contact Centre specialist helped Findel spin up a temporary cloud-based solution so it could continue its important work during the Covid lockdowns.

In 2023, with Findel’s on-premise solution nearing end-of-life, the company decided to move to a permanent cloud-based solution. Findel selected IPI’s ElasticCX CCaaS for its enterprise-grade features, extensive API-led integration capabilities and ease of use. Offering increased automation, a range of self-service options, chatbot and voice bot capabilities, advanced reporting, and seamless integrations with Workforce Engagement Management (WEM), HR, CRM and BI systems, Findel has been able to tailor the ElasticCX CCaaS solution to meet its specific needs.

The migration was undertaken as part of Findel’s continued commitment to delivering service excellence. Today, the company has a Net Promoter Score (NPS) of more than 80 and a Trustpilot average of 4.7.

Zoe Reuter, CX Director at Findel, commented,

“IPI’s deep understanding of our business objectives, together with its feature-rich ElasticCX solution, had an immediate impact on the experience of our customers and agents alike, contributing to our industry-leading NPS and Trustpilot scores,”

“As an educational resource supplier, our customers in the main are schools and nurseries, which are often over-stretched and under-resourced. It is important that they have flexibility over how they interact with our Customer Support teams, and that we respond to all enquiries quickly and efficiently, helping us create even stronger relationships.”

Findel’s origins as an educational resources supplier can be traced back to 1817. Today, the company’s brands and websites offer more than 32,000 products to educators and parents based in the UK and overseas with the business exporting to 130 countries.

In October 2023, Findel’s customer service offering – underpinned by IPI – was recognised by the UK Customer Experience Awards in the ‘Customers at the heart of everything’ category.

Louise Forgan, Account Director at IPI, said,

“Findel is an award-winning example of a company which truly understands what its customers and employees want, and never rests on its laurels when it comes to delivering excellent service,”

“Its move to Elastic CX hasn’t just improved the experience of its agents and the educational settings it supplies; it has also enabled Findel to future-proof its operations with a customisable platform which makes it easy to add innovative features.”




Findel is an eCommerce educational resources supplier in the UK and international schools and nurseries marketplace. Findel strives to always lead the way, supporting educators with new tools and services that help them work smarter and make a measurable difference to future generations.

The company is dedicated to listening, learning and predicting what its customers want now and in the future. This is encapsulated by Findel’s brand positioning line of ‘Growing education for generations.’

Through the Findel family of brands, which includes; Hope, gls, Davies Sports, Philip Harris, and EuHu, Findel provides full coverage in all product areas for primary, secondary and early years teaching, as well as specialist resources supply for school business managers, science teaching, PE and sports equipment.

Headquartered in Hyde, Greater Manchester, with a product and distribution centre in Nottingham, The company employs around 300 people. Findel is backed by Leeds-headquartered private equity firm Endless, which supported a management buy-out in April 2021.

For additional information on Findel visit their Website

IPI enables brands to meet their digital transformation goals with creative and innovative Contact Centre, Cloud and Connectivity services and solutions, which are proven to drive exceptional customer and employee experiences, as well as better business outcomes and increased revenues.
Its team of experts add value at every part of the transformation journey, by providing bespoke consultancy services, training and enablement programmes, DevOps and integration, as well as a range of proprietary solutions and managed services, spanning the Contact Centre, automation and AI, workforce engagement, security and compliance, speech and text analytics, voice services, cloud, and outsourced IT.

Founded in 2001, with its headquarters in Reading and offices in London, Manchester and the Philippines, IPI’s clients include some of the biggest brands in the finance, insurance, retail, travel and leisure, utilities, higher education, and public sectors.

For additional information on IPI view their Company Profile

error: Content Protected