How using tokenization can improve the customer experience offered by your contact centre Danny Cresswell of Cardeasy reveals all
A customer’s experience (CX) when dealing with your contact centre can be the deciding factor in whether they continue to do business with you, or decide to switch to a competitor. Indeed, 73% of consumers say a good experience is key in influencing brand loyalties.
Increasingly, forward-thinking contact centres are putting their customers’ experience first. One way that customers’ experience can be improved when it comes to making payments is by using tokenization, so in this blog, we are going to take a deep dive into tokenization and how you can use it to help improve the experience that your customers receive.
What is tokenization?
Tokenization is the process of turning a piece of data into a string of characters (called a token) that has no meaningful value to anyone who views it. Tokens can take many forms; some can be random strings of characters, some will look like card numbers and pass Luhn checks, and some may be ‘format preserving’, for example, the last 4 digits may match those of the credit card.
Tokenization and encryption are often treated as the same but in fact, there is one key difference. Unlike encrypted data, tokenized data is undecipherable and irreversible, whereas to reverse encrypted data you just need the encryption key. Because there is no mathematical relationship between the token and the original number, tokens can only be returned to their original form by the issuer of the token.
Tokenization uses a database called a token vault, which stores the relationship between the sensitive piece of data and the token. Tokens can be single-use for a one-time transaction or used for recurring transactions.
Tokenization is often used for securing payment card details but more and more often, tokens are being used to secure other types of personal and sensitive data including telephone numbers, email addresses, social security numbers, bank routing/account numbers – any data where security is paramount.
When tokenization is used in a contact centre for payments, the information that is tokenized is invisible and inaccessible to your contact center agents (or anyone else) in the event of a data breach and because you are not storing payment card data, your systems are no longer in-scope for PCI DSS.
How does tokenization work in practice?
When your contact centre agents are taking payment and the customer provides their credit/debit card details, the real card number (PAN) is replaced with a randomly generated token.
The token is sent across your networks to your payment/tokenization gateway, where it is converted back to its original form and submitted for processing. Your customer’s debit/credit card information is securely stored in the token vault. This vault is the only component that can map the token back to the related payment data.
When using a token for processing a recurring credit card payment the token is submitted to the vault and the index is used to retrieve the real value for use in the authorization process. To your customer, this operation is performed seamlessly and instantaneously.
More than a security measure – tokenization opens the door to fast and hassle-free checkout experiences
So, the big question is, how can you use tokenization to improve your customer’s experience?
The goal of most merchants these days is to provide a personal, frictionless omnichannel experience for their customers.
Customers expect fast and easy service and entering payment details for each payment can be inconvenient. When using tokenization, customers will only need to provide their payment card data once, offering maximum convenience and helping to reduce the number of ‘abandoned’ transactions, particularly for online purchases.
Using CardEasy in your contact center alongside tokenization ensures that when your customers provide their payment data, it is never heard by your contact centre agents and never enters your environment, protecting your customers’ sensitive data and removing your environment from the scope of PCI DSS. CardEasy allows you to tokenize payment card data without being exposed to it in the first place.
Using a tokenization service ensures that your customers only have to provide their payment data once, giving them maximum convenience as well as data security.
A better customer experience drives sales and loyalty, so if you would like to find out more about how using a tokenization service alongside CardEasy can provide your customers with payment security as well as improving their CX, please get in touch with us today.
Secure, PCI DSS compliant payment solution for contact centres
Whether your customers choose to pay over the telephone or via a digital channel such as email, SMS or web chat, CardEasy provides a simple, secure and cost effective payment solution that will protect your customers and de-scope your contact center environment from PCI DSS.
Offering seamless integration with your existing telephony and IT infrastructure, CardEasy significantly reduces the risks and costs associated with managing card payment transactions in your contact centres, whilst improving your customer’s experience and trust. CardEasy removes the risk of payment card fraud within your contact centre by preventing your contact centre agents from hearing or seeing payment card data, automatically blocking it from your screen and call recording (without the need for a pause/resume function) and preventing it from entering your contact center systems and networks.
Our patented technology creates a secure payment environment for payments handled over the phone, self-service IVR, email, webchat, SMS, social media or even via video calls.
For additional information on CardEasy view their Company Profile