Mind the Gap – How Gen Z is Disrupting the Workplace in 2024

How to make work, work in 2024
Is this it? Will 2024 be the year we finally get our groove back with work? In some cases, the return-to-office memos have been sent while in others, hybrid has been cemented as the future way of working. Regardless, everyone is hoping we might all settle into a work year that holds a little less turbulence for organisations and employees everywhere.

However, we’re at another tipping point. For the first time ever, Gen Z is set to surpass boomers in the workforce. And it hasn’t been happening so quietly. Headlines have ranged from celebrities to psychologists or CEOs talking about a disengaged generation, coining terms like “quiet quitting” and “lazy girl jobs” that reflect a lack of connection and perceived effort. At the same time, the youngest generation (and fastest-growing workforce segment) are stuck with massive student loans, have had to launch careers from home, faced several “once in a lifetime” phenomena, and are making sense of a world in amongst conflict, inflation, and an economic rollercoaster.

In this piece of research, we wanted to better understand engagement, belonging, career drive and productivity across the entire workforce, and specifically Gen Z. Having surveyed 14 countries around the world, the results shed new light on the root causes of disengagement at work, why flexibility is the newest generation’s number one priority and how connection in the virtual and physical environments could go a lot further than you might think to keep everyone in the workforce productive.



To download the Gen Z report from Jabra Click Here

Jabra is a world leading brand in audio, video and collaboration solutions – engineered to empower consumers and businesses. Proudly part of GN Group, we are committed to bringing people closer to one another and to what is important to them. Jabra engineering excellence leads the way, building on over 150 years of pioneering work within GN. This allows us to create integrated tools for contact centers, offices, and collaboration to help professionals work more productively from anywhere; and true wireless headphones and earbuds that let consumers better enjoy calls, music, and media.

Founded in 1869, GN Group employs more than 7,500 people and is listed on Nasdaq Copenhagen (GN.CO). GN’s solutions are sold in 100 countries across the world.

For additional information on Jabra view their Company Profile


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