Lovehoney: Creating a Global, Omnichannel Customer Care Contact Centre

Lovehoney established in Bath in 2002, Lovehoney is a market-leading pleasure products brand. Its focus on exceptional product innovation, customer service and marketing has placed Lovehoney at the forefront of developments in the sexual wellbeing market.

The Challenge

Lovehoney’s rapid growth together with the recent mergers and acquisitions strained the capabilities of their existing contact centre infrastructure. Their tools (telephony, chat, ticketing) were operating in silos, causing disconnected customer experiences and frustration to the customer care team that was not having the full picture of the customer interactions readily available.

The Solution

Lovehoney engaged Sabio Group and its specialist Salesforce CRM consultancy, makepositive, to support them in the move away from their existing solutions, helping to implement Salesforce Service Cloud Voice (SCV) and Amazon Connect for their telephony, and Salesforce Einstein to replace their Chatbot.


Sabio and makepositive were able to deliver a scalable, future-proofed Salesforce solution that empowers Lovehoney’s growth ambitions for 2022 and beyond, ahead of their ‘peak season’:

– Enhanced the ROI from their Salesforce investment by integrating Service Cloud Voice and Einstein Chatbot with Service Cloud

– Improved experience for both advisors and customers across channels

– Improved telephony and chatbot performance, meaning advisors have more time to focus on the customers’ needs and their own personal development

early three decades of expertise with Genesys, ENGIE chose to implement Genesys Cloud.



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Sabio Group is a global digital experience transformation services specialist with major operations in the UK (England and Scotland), Spain, France, Netherlands, Denmark, Malaysia, Singapore, South Africa and India.

The Group delivers solutions and services that seamlessly combine digital and human interactions to support outstanding customer experiences (CX).

Through its own technology, and that of world-class technology leaders such as Amazon Connect, Avaya, Genesys, Google Cloud, Salesforce, Twilio and Verint, Sabio helps organisations optimise their customer journeys by making better decisions across their multiple contact channels.

The Group works with major brands worldwide, including Aegon, AXA Assistance, BBVA, BGL, Caixabank, DHL, loveholidays, Marks & Spencer, Rentokil Initial, Essent, GovTech, HomeServe, Sainsbury’s Argos, Telefónica and Transcom Worldwide.

For additional information on The Sabio Group view their Company Profile

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