AXA Insurance Revolutionises Digital Customer Service

AXA Insurance Revolutionises Digital Customer Service with RingCentral Engage Digital

A single dashboard, managing a 50% month-on-month increase in digital interactions, with a 10x increase in case resolution.

RingCentral have announced that, AXA, one of the world’s largest insurance providers, is using RingCentral Engage Digital, a platform that manages every digital interaction with customers, to revolutionise its digital customer service offering. The new platform and approach has led to:

• A 50% month-on-month increase in digital interactions,
• 10x increase in case resolution,
• 50% reduction in time to reach a resolution


AXA, which has 107 million customers in 61 countries, realised that modern customers prefer using digital channels to engage with the company’s services. In response, the company embraced new digital channels with the sole aim of delivering frictionless service and support that truly puts customer needs first.

AXA has now incorporated Facebook Messenger, Apple Business Chat, and WhatsApp messaging services into the customer journey, with plans to add chatbots in the future. Now, when a customer Googles or visits the company’s main contact page, they can now get in touch four different ways beyond voice, whereas two years ago, customers could only contact AXA via telephone.

Making digital customer service great for customers and contact centre agents

But simply adding channels is not enough to deliver a great experience for customers or contact centre agents. Customer service agents need to be able to engage with customers in them, and review previous interactions, wherever they took place in one place, as part of their customer identities.

The RingCentral digital customer engagement platform automatically recognizes over 70 languages across all channels. It then leverages an AI-based smart routing engine so agents can efficiently manage customer interactions across all digital channels via a single interface. Plus, it automatically merges customer identities across channels so agents see a complete view of the customer and can easily understand the historical context.

Sarina Blatter, head of back office customer care for AXA Switzerland, explains,

“The previous customer service solution we were using didn’t provide any context of previous communication, so agents had no insight into interactions with the customer,”

Christoph Schröder, head of front office customer care for AXA Switzerland, expands. “Our agents had to search each digital channel to see if a customer had written a message or a comment on a Facebook post, for example. It was painful and difficult to track the interactions.”

A single dashboard for all customer interactions

Today, AXA’s agents appreciate the ability to handle all digital channels through a single interface, giving them an easy-to-use solution that enables them to better and more quickly help customers. When customers make contact on one of the digital channels, the message pops up in an agent’s RingCentral Engage Digital dashboard.

Contact Centre Agents can immediately answer questions but have time to provide answers if multiple messages come in at once. This is far different to handling customer service on the phone, where agents can only respond to one customer and are expected to immediately provide answers to any question. In addition, the single dashboard eliminates the need for agents to switch applications or screens, and makes it easier for them to find and provide answers to previously asked questions.

When AXA started using RingCentral Engage Digital in 2018, its customer service team handled about 100 messages per month. Twelve months later, AXA’s customer service handles about 4,000 messages a month – and that is increasing rapidly. RingCentral Engage Digital has significantly improved agent productivity with a ten-fold increase in case resolutions and 50% drop in the time taken to reach a resolution.


Additional Information

RingCentral is a leading provider of global enterprise cloud communications, collaboration, and contact centre solutions. More flexible and cost-effective than legacy on-premises systems, RingCentral empowers modern mobile and distributed workforces to communicate, collaborate, and connect from any location, on any device, and via any mode. RingCentral provides unified voice, video meetings, team messaging, digital customer engagement, and integrated contact centre solutions for enterprises globally. RingCentral’s open platform integrates with leading business apps and enables customers to easily customise business workflows. RingCentral is headquartered in Belmont, California, and has offices around the world.

For additional information on RingCentral visit their Website