Sabio Group Expands Partner Team with Global Appointments

Sabio Group, the digital customer experience transformation services specialist, has expanded its partner leadership with the appointment of two new Global Partner Account Managers.

» Tina Cartwright and Nicole Regensburg Complete Sabio’s Global Partner Management team

» Both join following the earlier appointment of Mel Bogin as Sabio’s Global Partner Manager for Salesforce

Tina Cartwright and Nicole Regensburg join the Group with extensive experience and knowledge of the CX technology and vendor eco-system.

Tina will be responsible for managing key Sabio partnerships with Avaya, Verint, Microsoft and Google. She brings extensive experience managing partner relationships from her previous role as Channel Account Manager at Avaya, where she supported Sabio for many years. Her expertise with the Avaya and Verint portfolios in particular will enable her to expand these partnerships across Sabio’s territories in the UK, Spain, France, Benelux, the Nordic regions and South Africa.

Nicole also brings vast expertise to Sabio, having operated for more than 25 years in strategic partner relations including successful stints with both Avaya and Nortel. At Sabio, Nicola will focus on developing and strengthening relationships with Amazon Web Services and Genesys.

The latest appointments complete Sabio’s global Partner Management team, coming weeks after Mel Bogin joined the Group as Global Partner Manager for Salesforce.

All three will now work closely with managing directors and sales leaders to craft joint go-to-market strategies and accelerate partnership success. Key responsibilities include achieving revenue and pipeline targets, margin improvement, sales alignment, and maintaining partner incentive programs.

Ioan MacRae, Chief Revenue Officer at Sabio Group, commented,

“With the addition of Tina and Nicole joining Mel, it means we’re now positioned to unlock the full potential of our already successful global partnerships,” “Together, their breadth of expertise and relationships will be instrumental and a huge asset to the Group as we accelerate growth through our expanded partner ecosystem.

“We are excited to welcome all three of them to the Sabio Group and I know they will be critical in maximising our key partner relationships.”



Sabio Group is a global digital experience transformation services specialist with major operations in the UK (England and Scotland), Spain, France, Netherlands, Denmark, Malaysia, Singapore, South Africa and India.

The Group delivers solutions and services that seamlessly combine digital and human interactions to support brilliant customer & employee experiences (CX).

Through its own technology, and that of world-class technology leaders such as Amazon, Avaya, Genesys, Google, Microsoft, Salesforce, Twilio and Verint, Sabio helps organisations optimise their customer journeys by making better decisions across their multiple contact channels.

The Group works with major brands worldwide, including Aegon, AXA Assistance, BBVA, BGL, Caixabank, DHL, loveholidays, Marks & Spencer, Rentokil Initial, Essent, GovTech, HomeServe, Sainsbury’s Argos, Telefónica and Transcom Worldwide.

For additional information on Sabio Group view their Company Profile

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