Jabra Unified Communications – Why You Must Trust Your Gut and Take a Chance on Unified Communications – Article by Holger Reisinger – Jabra
In my opinion, an extreme focus on financial ROI in UC deployments is only half the truth of measuring your success. It is one thing to get UC for the money you will save and a quick way to reach your financial targets, but that is not why you should acquire it. It is because of the great corporate culture you will receive in return – and as we all know, culture eats strategy for breakfast, Monday through Sunday.
Seriously, you should see the change in corporate culture once UC is properly deployed. The change is outstanding. It gets me every time how much an organization, regardless of size, changes and becomes…“whole.” I have seen it with my own eyes, here at Jabra and had the privilege of following the transformation with companies around the world as part of the implementation process. Hearing the stories that come out of organizations, which have deployed successfully, will excite any seasoned professional. Never mind the great ROI and the increased innovation, if you want your company to have spirit, UC simply is where it is at. The reason? UC is about people and the way we interact with each other in stark difference to other types of organizational software, like ERP or CRM, to name a few.
Strategy
I am sure you recognise the Peter Drucker quote about how culture eats strategy for breakfast – and it is true. Culture at any organisation will squash even the best strategy. However, with UC, you will have a much better chance of getting your company culture to comply with your strategy, because of the way your company perceives itself repeatedly, once connected. It is like holding a mirror up to your organization, every day. Your people will want to improve to get the best possible image reflected back to them. Ours did, and it gave us an opportunity to create a common purpose and spread the word through direct messaging, video conferencing, and collaboration.
Collaboration
With UC, your people will be enticed to collaborate more and will have the tools to do so. Collaboration across borders will now be possible, and your remote workers will be on an equal footing with your office-bound workers.
Community
On that note, UC builds your company community and strengthens bonds. More frequent and seamless interaction, both with in-house and dispersed teams, creates a feeling of community. The teams will be able to interact by video conferencing and instant messaging. Both will, in the short term, bring your employees much closer together as the interaction is daily. A yearly strategy, meeting face-to-face or a monthly business status call cannot compare with this facility.
People
Buy from people. This is equally true for your relationships with your customers as it is for your relationships with your employees and their relationship to their environment. Daily interaction using UC builds trust, not because of the equipment, but because of the communication and contact that your employees will experience. This often means that groups of people with a specific interest will come together. This usually happens naturally and organically, and you could find yourself with a whole new product to sell.
While none of the above will count as numbers on your bottom line in the short term, UC will solidify your company, increase the dynamics of collaboration, and create a culture and community which will, to some extent, self- govern and hold one another to the promise your company offers your customers. Because of the increased visibility, your remote specialists will no longer be a voice from the scratchy-sounding device in the middle of the conference table, but they will be seen and heard as an equal. In turn, they will offer you their commitment, expertise, and a fresh perspective.
It did it for us at Jabra. You know it is the right thing to do, and I hope you will take the plunge – you will not regret it.
Holger Reisinger is Senior Vice President of Marketing for Products and Alliances at Jabra.
For additional information on Jabra see their Company Profile
Why You Must Trust Your Gut and Take a Chance on UC
by 
Holger Reisinger, In my opinion, an extreme focus on financial ROI in UC deployments is only half the truth of measuring your success. It is one thing to get UC for the money you will save and a quick way to reach your financial targets, but that is not why you should acquire it. It is because of the great corporate culture you will receive in return – and as we all know, culture eats strategy for breakfast, Monday through Sunday.
Seriously, you should see the change in corporate culture once UC is properly deployed. The change is outstanding. It gets me every time how much an organization, regardless of size, changes and becomes…“whole.” I have seen it with my own eyes, here at Jabra and had the privilege of following the transformation with companies around the world as part of the implementation process. Hearing the stories that come out of organizations, which have deployed successfully, will excite any seasoned professional. Never mind the great ROI and the increased innovation, if you want your company to have spirit, UC simply is where it is at. The reason? UC is about people and the way we interact with each other in stark difference to other types of organizational software, like ERP or CRM, to name a few.
Strategy
I am sure you recognize the Peter Drucker quote about how culture eats strategy for breakfast – and it is true. Culture at any organization will squash even the best strategy. However, with UC, you will have a much better chance of getting your company culture to comply with your strategy, because of the way your company perceives itself repeatedly, once connected. It is like holding a mirror up to your organization, every day. Your people will want to improve to get the best possible image reflected back to them. Ours did, and it gave us an opportunity to create a common purpose and spread the word through direct messaging, video conferencing, and collaboration.
Collaboration
With UC, your people will be enticed to collaborate more and will have the tools to do so. Collaboration across borders will now be possible, and your remote workers will be on an equal footing with your office-bound workers.
Community
On that note, UC builds your company community and strengthens bonds. More frequent and seamless interaction, both with in-house and dispersed teams, creates a feeling of community. The teams will be able to interact by video conferencing and instant messaging. Both will, in the short term, bring your employees much closer together as the interaction is daily. A yearly strategy, meeting face-to-face or a monthly business status call cannot compare with this facility.
People
Buy from people. This is equally true for your relationships with your customers as it is for your relationships with your employees and their relationship to their environment. Daily interaction using UC builds trust, not because of the equipment, but because of the communication and contact that your employees will experience. This often means that groups of people with a specific interest will come together. This usually happens naturally and organically, and you could find yourself with a whole new product to sell.
While none of the above will count as numbers on your bottom line in the short term, UC will solidify your company, increase the dynamics of collaboration, and create a culture and community which will, to some extent, self- govern and hold one another to the promise your company offers your customers. Because of the increased visibility, your remote specialists will no longer be a voice from the scratchy-sounding device in the middle of the conference table, but they will be seen and heard as an equal. In turn, they will offer you their commitment, expertise, and a fresh perspective.
It did it for us at Jabra. You know it is the right thing to do, and I hope you will take the plunge – you will not regret it.
– See more at: http://blog.jabra.com/2015/01/why-you-must-trust-your-gut-and-take.html#sthash.J1FaR73i.dpuf
