Events

Join the CCMA for an exclusive webinar unveiling the findings of Voice of Contact Centre Consumer 2026, the latest instalment in a long-running CCMA research programme exploring consumer sentiment towards customer service. 

Based on a nationally representative survey of 2,000 consumers and enriched with insight from contact centre leaders, this session will explore not just what customers think, but why they feel that way and how organisations are responding. This year’s research places a spotlight on consumer vulnerability and digital inclusion, examining whether a digital divide is emerging and what it means for customer experience.

During this interactive panel session, we will explore the following themes:

• How UK consumer sentiment towards customer service is evolving in 2026

• Key differences in customer experience across industry verticals

• Changing consumer preferences for self-service versus assisted channels

• Whether a digital divide is emerging, and which customers risk being left behind

• How vulnerable consumers experience customer service today

• How organisations are supporting vulnerable customers and designing more inclusive experiences

Hear from Vicki Mercer, Head of Customer Service at CAF Bank.