60% of Brands Struggle with Ineffective AI for Customer Service

Sprinklr Study Finds 60% of Brands Struggle with Ineffective AI for Customer Service within the contact centre

Only 22% of customer service leaders say their organisation has completely unified customer data and a majority struggle with analysing, utilising, and sharing data.

Sprinklr have announced the results of a new research report created in partnership with Customer Contact Week (CCW) Digital, Outsmarting Adversities | Customer Service Trends & Opportunitieswhich revealed alarming statistics for customer service teams and brands.

The survey found significant challenges throughout the customer service journey, from basic data collection to deploying advanced solutions like AI.

More than half of all respondents said they struggle to even capture meaningful data about customers, and more than 6 in 10 are struggling with ineffective AI solutions.

Ragy Thomas, Founder & CEO, Sprinklr, said,

“Providing digital, personalised service is essential for companies to meet consumer expectations. Making these interactions more cost efficient and easier for agents is equally as important. Sprinklr and CCW have conducted this valuable research to help brands identify the gaps they must address to deliver on the promise of a truly unified, omnichannel customer service,”

“The challenges uncovered go beyond customer experience and contact centre teams. Insufficient intelligence hurts the entire business. Unified insight about what customers need and how they behave, can dramatically improve how every customer-facing function– from service, to sales and marketing, to product development operates. We’d like to help brands deliver the kind of customer experiences we all deserve.”

Key findings from the report include:

» Digital and AI Deficiencies: 62% of brands acknowledge inconsistencies in their digital customer communication. This includes not communicating the same information and not staying true to their brand voice. The majority of companies are also struggling with ineffective AI solutions (60%) and insufficient resourcing (54%).

» Disconnected customer experiences. Only 22% of customer service leaders say their organisation has completely unified customer data. The findings are nearly as alarming for enterprise systems (30%), objectives and metrics (30%), contact channels (33%), and departments (34%).

» Impersonal Interactions. A non-trivial 11% of respondents admitted that they make no effort whatsoever to personalise interactions. Another 36%, meanwhile, limit personalisation efforts to referencing “basic profile details” in some or all communication. The remaining 53% are making strides toward personalisation, but only 12% of all respondents are predicting customer needs and proactively tailoring interactions based on specific needs, intentions, or sentiments.

» Insufficient Insights: Nearly 51% of brands say they are struggling to even capture meaningful data about customers. 67% of companies face difficulty analysing customer data. 64% struggle to unify data. 63% report challenges using data to improve customer experience operations. And a majority have trouble empowering frontline agents with relevant context (58%), and sharing insights outside the contact centre (55%).

Thomas continued, “While challenges persist, it’s encouraging to see how many organisations are prioritising investing in the right technology to unify customer service operations and help make their customers and agents happier.”

Leading companies are taking a number of actions to tackle these challenges, with 53% viewing AI to power chatbots and improve customer data as a paramount focus for 2023 and more than 69% planning to invest in technology that reduces agent effort.



To download the full study from Sprinklt Click Here

CCW Digital and Sprinklr commenced the research initiative in December 2022, and surveyed 301 global leaders in the contact centre and customer experience spaces to better understand exactly what is going wrong within the customer contact function.

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

For additional information on Srinklr visit their Website

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