The company has been a market-leading provider of customer engagement technology for nearly 15 years. The move sees the company take the name of their existing real-time feedback product, Rant & Rave, and give it a new prominence as their overall brand identity.
All of the company’s existing proactive communication and fast feedback solutions will now be readily available under one technology platform, offering their clients access to a holistic range of customer engagement solutions.
Half of the FTSE already rely on the company’s multi-channel solutions to reduce customer effort, improve engagement and ultimately create Raving advocates.
With a mobile first approach, clients use the Rant & Rave platform to send text messages, voice broadcasts and emails right along the customer journey from marketing messages, operational updates and reminders, to real-time requests for feedback. The fast feedback solution allows customers to share their views whenever they feel the need, and text analytics understands every word instantly so brands can take real-time inspired action.
Dennis Fois, the recently appointed CEO of Rant & Rave said of the re-brand: “The decision to rebrand to Rant & Rave was an easy one – nothing sums up more succinctly what we offer the world and why we exist – to help our clients create Ravers, lifelong advocates. The way we work won’t be changing at all; we’ll still provide innovative engagement solutions with a difference. The newly named Rant & Rave platform will help our clients engage their customers and employees at key Moments of Truth ®.”
The re-brand has involved a total re-vamp of the company website www.rantandrave.com which was unveiled today. Over the next 12 months, this will play host to an array of thought leadership pieces, case studies and webinars featuring experts in the industry sharing their views and success stories about how brands can improve the way they engage their customers.