Despite overwhelming hype, Jabra research shows more than three-quarters of UK office workers don’t use AI
• 70% of UK decision-makers place strong trust in AI technologies, but the vast majority (83%) are unsure how AI can improve efficiency
• Only 23% of workers are using AI at work, with an equally low percentage (25%) using it in their personal lives
• 37% of employees fear AI is coming for their job – with lack of understanding of the benefits and role of AI in the workplace
New research from Jabra, a global leader in enterprise audio and video solutions, reveals that while UK leaders (70%) have strong levels of trust in AI, very few UK office workers (23%) are using it in their daily roles, or even their personal lives (25%). This disconnect suggests that even though leaders are optimistic about AI’s potential, they may yet lack the necessary vision or skills to effectively implement it across the workforce.
The study, conducted among 1,800 AI decision makers surveyed across 6 countries and 4,200 employees from 14 countries, highlights that despite strong enthusiasm for AI, there is a clear disconnect between trust in the technology and its actual use in the workplace.
In the UK, 84% of UK decision-makers express strong interest in AI. The UK is among the top countries with highest intent to plan additional budget for AI (53%) alongside Germany, with India leading the way followed by Japan. This is above the global average (49%).
Nearly two-thirds of decision-makers (64%), along with 46% of employees, believe AI can improve their work. Yet, the vast majority (83%) of leaders acknowledge that they need to better understand the workplace benefits and how AI can improve efficiency. Nearly half of employees (47%) see AI as a buzzword used by every company at the moment.
This lack of understanding has left many business leaders in a ‘wait and see’ phase – engaging in much discussion but taking little concrete action.
Without a well-defined roadmap, employees are struggling to understand how AI will be integrated into their daily tasks and the broader company strategy. More than a third of UK employees are afraid that AI is coming for their job (37%).
Jabra’s study reveals additional challenges and demographic considerations that are hindering adoption of AI:
• 85% UK of employees wouldn’t trust AI for tasks that require creativity and innovation. This reluctance isn’t just about trust, it’s also about the satisfaction that comes from being personally involved in these tasks that are considered more meaningful.
• Globally, there’s a clear generational divide in AI adoption, with 47% of Millennials and 37% of Gen Z indicating they feel positive about AI versus only 15% of Boomers. Adoption wise, 28% of Millennials and Gen Z use AI day to day at work, versus just 15% of Boomers.
• Around the world, AI decision-makers are relatively young – 58% are between the ages of 18 and 39 – and 71% are not from the IT department.
Paul Sephton, Head of Brand Communications at Jabra, said:
“We see many UK organisations eager to jump on the AI wave, but some are still dancing in the dark when it comes to effective implementation and meaningful use. As tools rapidly shift toward voice-driven input rather than text alone, it’s crucial for organisations to recognise how this evolution will change our interactions with AI and enhance productivity.”
“To avoid what we call “AI-washing” – simply jumping on the AI bandwagon – organisations must carefully evaluate the productivity gains that AI can offer and actively involve their employees in this journey. AI’s implementation must be thoughtful – it’s not just there to enhance productivity, but to foster a more connected and capable workforce, driving innovation and collaboration at every level.”
To download the full Jabra report ‘Thought Leadership – AI at Work’ Click Here
Jabra is a world leading brand in audio, video and collaboration solutions – engineered to empower consumers and businesses. Proudly part of GN Group, we are committed to bringing people closer to one another and to what is important to them. Jabra engineering excellence leads the way, building on over 150 years of pioneering work within GN. This allows us to create integrated tools for contact centers, offices, and collaboration to help professionals work more productively from anywhere; and true wireless headphones and earbuds that let consumers better enjoy calls, music, and media. www.Jabra.co.uk
Founded in 1869, GN Group employs more than 7,000 people and is listed on Nasdaq Copenhagen (GN.CO). GN’s solutions are sold in 100 countries across the world. Visit our homepage GN.com or connect with us on LinkedIn, Facebook, and X.
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