The CCMA, formerly known as the Call Centre Management Association, has rebranded as the CCMA Rebrands after 30 Years and has launched a fresh new visual identity at it’s annual UK National Contact Centre Conference in London.
2024 marks the 30th anniversary of the association that has been supporting the contact centre industry through opportunities to network and learn. Over the last few years, the CCMA has gone from strength to strength, providing more value to its members through its comprehensive service offering, its growing library of training in the Academy and it’s Contact Centre Standards Framework awarding Accredited Contact Centre status. The rebrand includes a fresh new logo for the UK National Contact Centre Awards too, which will celebrate its 25th year in 2025.
Leigh Hopwood, CEO of the CCMA, said,
It was time, after 30 years, the brand was no longer reflecting the CCMA or our industry. Contact centres have changed during that time and this fresh new look gives us a platform, and the confidence, to deliver our mission to modernise society’s perception of our industry and to ensure contact centres are regarded as the most valuable function in the business.
The change in name to Contact Centre Management Association better reflects who the CCMA is here to support. Whether an operation is just using voice or serving customers through a complex web of channels, and whether they are sales, complaints, retention, service or a help desk for internal or external customers, the CCMA supports professionals working in and supporting the contact centre.
Atom Bank’s, Head of Brand and Experience, Michael Sherwood, said,
I’ve been a member of the CCMA for over 20 years,” “Early in my career when I was a Team Leader I needed the support to do my job the best that I could – the CCMA was there for me. It continues to be there for me today as a senior leader in a digital business, giving me access to ideas and inspiration, and also giving me a chance to give something back. The new brand simply reflects the brilliant work that they are doing to support our industry.
Tracey Kellaway, Executive Director for Global Consumer Care Operations at Estee Lauder, has also been a long-standing member of the CCMA:
The CCMA has not only supported me through my career, but I have seen the support and the opportunities that they have provided to my team. My colleagues are more confident and more knowledgeable from the time that they spend engaging with the CCMA. This rebrand has been a long time coming, it’s fresh and brilliantly reflects both the CCMA and our industry, and is perfectly timed given the changes that the organisation and our sector has been through in recent years.
Relatively new member, Victor Chambers, Team Manager at Npower Business Solutions, said,
I only found the CCMA in the last couple of years and love what they are doing. We talk about the CCMA Experience; whenever I’ve attended events or participated in anything that they do, it’s been so insightful and so good to talk to so many people from our industry. And every time it’s fun! Congratulations to the CCMA on their new brand and 30 years.
For more than 30 years, the CCMA has been absolutely dedicated to supporting contact centre professionals.
We’re constantly pushing ourselves to do more for our thriving community, which happens to be the largest community of contact centre professionals in the UK. The CCMA was founded with the goal of sharing best practice and networking to improve skills and knowledge in order to progress contact centre operations – and we live by that to this day.
No matter where your contact centre is in its development, we are here to support you.
We give those that work in contact centres the chance to discuss ideas and share experiences through member-only Special Interest Groups and online and in-person events. Members are invited to become Accredited through the Contact Centre Standards Framework and get independent guidance on where to focus for improvements. There is also the opportunity to benchmark the operation against 25+ KPIs.
The CCMA Academy gives everyone a structured learning opportunity to support both personal and professional development for the benefit of their operation. And of course, we celebrate the progress our industry is making through the UK National Contact Centres Awards. Those that win go on to share their stories through channels such as the UK National Contact Centre Conference, Best Practice Visits and CareerTalk. They are invited to input into the Special Interest Groups and other events.
For additional information on the CCMA view their Company Profile
