Ethical Insurance Company Partners with IPI as it Launches Contact Centre

New ethical insurance company, the Green Insurer, partners with IPI as it launches contact centre services into the UK market

IPI, the Contact Centre specialist and solutions provider, have announced that it has been selected by The Green Insurer, the recently launched sustainable insurance provider, to deliver its omnichannel strategy. ElasticCX CCaaS  IPI’s Contact Centre as a service solution, is now live across The Green Insurer’s entire customer service team following the company’s launch earlier this month. The contract with IPI has been signed for an initial five-year term.

ElasticCX CCaaS has been selected to deliver The Green Insurer’s telephony and web chat capabilities, providing customers with flexibility of choice over how they contact the insurance provider, as well as in-queue call-back functionality. The cloud-powered platform allows The Green Insurer’s fully remote employees to work from home with ease and quickly make any amends required to the system in response to real-time events.

The Green Insurer has also implemented IPI’s secure payment solution, IPI Cloud PCI (powered by Dubber). This cloud-based DTMF suppression solution masks the audio signals generated when a caller inputs numbers onto their phone keypad when making a payment, reducing the risk of payment information being stolen or hacked. IPI Cloud PCI supports omnichannel payments, as well as speech recognition, web chat and SMS-based interactions – providing a comprehensive solution that meets The Green Insurer’s needs now and in the future.

Paul Baxter, CEO at The Green Insurer, said,

“As we launch into the insurance arena it is absolutely essential that we have the best partners by our side. We have selected IPI because we believe that through its technology, we can offer our customers the best customer service possible,”

“We look forward to developing our relationship and continuing to work closely with the team over the next five years.”

ElasticCX CCaaS has been integrated with other key platforms within The Green Insurer’s system – providing a seamless cloud-based service. IPI’s ElasticCX CCaaS has been designed to provide users with access to next-generation technology all within a fully scalable solution. The Green Insurer will benefit from its extensive features, allowing it to expand the scope of the solution in the future to incorporate tools, such as chatbots, in line with business requirements.

Stephen Murray, CX Solutions Director at IPI, said,

“It is exciting for us to partner with The Green Insurer as it launches into the marketplace,”

“The company offers a unique and valuable proposition to consumers and we are honoured to play a part in the delivery of such a service to customers. The team clearly has great vision, and we are excited to see this brought to life through the use of ElasticCX CcaaS.”




The Green Insurer is a purpose-driven company that strives to give customers a genuine option to easily buy green motor insurance.

Founded in 2023, the company offers eco-friendly, carbon offset car insurance to drivers who want to help the environment and those motorists whose mileage might be low.

The company believes its innovative insurance is unique in the UK motor insurance market in that all the carbon from its customers vehicles is offset. The Green Insurer App enables insured customers to track their journeys, monitor their driving habits and view their Green Driving Score. Within the App and the online customer portal, customers can see their reward ‘Leaves’ grow and can exchange their ‘Leaves’ for eGift vouchers to spend with well-known brands.

The company has entered into the B Corp Certification process, which holds organisations to the highest standards and makes them accountable for their business actions. The Green Insurer are authorised as a B Corp pending company, which is designed for companies who have been trading for less than one year.

The Green Insurer team have been chosen because they align with the company’s values and mission and are 100% homebased to avoid the carbon cost of running an office and the emissions created by commuting.

For additional information on The Green Insurer visit their Website

IPI enables brands to meet their digital transformation goals with creative and innovative Contact Centre, Cloud and Connectivity services and solutions, which are proven to drive exceptional customer and employee experiences, as well as better business outcomes and increased revenues.

Its team of experts add value at every part of the transformation journey, by providing bespoke consultancy services, training and enablement programmes, DevOps and integration, as well as a range of proprietary solutions and managed services, spanning the Contact Centre, automation and AI, workforce engagement, security and compliance, speech and text analytics, voice services, cloud, and outsourced IT.

Founded in 2001, with its headquarters in Reading and offices in London, Manchester and the Philippines, IPI’s clients include some of the biggest brands in the finance, insurance, retail, travel and leisure, utilities, higher education, and public sectors.

For additional information on IPI view their Company Profile


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