Events

Join CCMA for an inspiring Best Practice Visit at Aegon UK, where the team behind their award‑winning new employee experience transformation share the story behind their success.

You will discover how Aegon tackled rising attrition, absence and a limited talent pool by reimagining recruitment and onboarding – shifting away from traditional, CV‑led hiring towards a bold, behaviour‑first approach. Hear how they redesigned assessment as an immersive, inclusive experience, combining gamified psychometrics with the cinematic “CRAFT” assessment centre to reveal true potential and create a fairer, more engaging candidate journey. Learn how this innovation is underpinned by robust occupational psychology and a clear focus on behaviours aligned to Aegon’s values – ensuring candidates not only perform well in assessments, but thrive in role and connect with purpose.

The team at Aegon will share how their transformation goes beyond hiring to deliver a seamless, human‑centred joining experience – from simplified processes and stronger employer branding to a reimagined induction built around a Learn, Observe, Practice model that accelerates confidence and capability from day one. Gain insight into the measurable impact achieved, including significant improvements in attendance, pass rates, offer acceptance, diversity of hires, engagement and attrition, alongside substantial cost savings through reduced agency reliance.

During this session you will explore:

• How to shift from experience‑based hiring to a behaviour‑led, potential‑focused approach
• Practical ways to remove bias (including CV‑free recruitment) and widen talent pools
• Designing immersive, experience‑driven assessment centres that bring out authentic behaviours
• Creating an end‑to‑end candidate and onboarding journey that builds engagement from day one
• Applying occupational psychology to improve selection, performance and retention outcomes
• Delivering measurable ROI through improved hiring quality, reduced attrition and lower recruitment costs