Content Guru Expands Availability of Surveying Tool

Content Guru Expands Availability of its Powerful Surveying Tool across additional channels
Leading cloud communications provider, Content Guru, has announced that it is expanding the availability of storm® ASKTM, its powerful surveying tool, over a variety of additional channels.

storm ASK is a cutting-edge tool designed to collect, collate and draw insights out of customer feedback. ASK enables both proactive surveying (sent to customer groups to be completed within a fixed timeframe) and reactive surveying (where a response is required immediately). Surveys are currently available via voice, email, SMS and the internet, but Content Guru will be expanding this across web chat this month, and a range of social media channels (including WhatsApp, Instagram, Facebook and Twitter) later in the year.

Surveys can be run in-channel or across multiple channels and results can be seen in storm VIEWTM, Content Guru’s real-time and historical reporting module, keeping organisations constantly up to date. Alongside this, surveys can be sent out proactively to customer groups via email or SMS, or can be interaction based, following up directly after an interaction to get instant feedback.

Martin Taylor, Deputy CEO and Co-Founder of Content Guru, commented:

“This development adds to the voice and digital channels already supported by storm ASK, enhancing the functionality provided and further ensuring organisations can maximise customer satisfaction across multiple channels.

Our storm solution is omnichannel by design, so expanding this module to reflect that is key to ensuring our clients can fully engage with their customers to continually improve their service levels.”



A leader in cloud communications technology, Content Guru supplies mission-critical Customer Engagement and Experience solutions to hundreds of large organisations across the globe.

Content Guru’s cloud-native omnichannel solution, storm®, offers virtually limitless scalability, unmatched integration capabilities and industry-leading AI. Content Guru ensures contact centres and customer engagement hubs meet the needs of every customer, seamlessly. storm is used by public and private sector organisations across Europe, the US and Asia-Pac, in markets ranging from finance and healthcare through to government and utilities.  Customers relying on storm for mission-critical services include Sodexo, NHS England, Serco and G4S.

For additional information on Content Guru view their Company Profile

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