Sky’s the limit for Britannic’s SIP netX2

Britannic, specialists in business communications, managed services and digital contact centre solutions today announced they are extending the capabilities of their SIP service netX2 to include direct routing of calls into leading platforms such as Microsoft Teams, Five9, Google,Mitel and Avaya.

This enables companies to integrate next generation technologies such as Dynamic Call Routing (DCR) and Artificial Intelligence (AI) into their contact centres.

Jonathan Sharp, Director, Britannic comments,

“By extending our market reach with our SIP netX2 integration into platforms such as Google and Microsoft Teams we can seamlessly deliver AI into contact centres. Enabling customers to access information instantly via virtual AI agents reducing frustrations of waiting times and being transferred from one agent to another.”

As a recession looms and with the upcoming PSTN switch off now is the perfect time for organisations and companies to review their telecoms and contact centre requirements. The cost of a voice call is around £4.00 compared to an AI interaction which is around 20p. For companies that deal with high volumes of calls every day they can achieve huge cost savings and re-deploy human capital away from daily mundane tasks to focus on higher value and more complex enquiries.

Businesses and organisations need to re-imagine their customers’ journey and processes and look through different lenses to understand the needs of the customer, the agent, and the business.

Thomas John, VP Partner Sales International, Five9, commented,

“With Britannic’s new capabilities the possibilities are endless and only limited by your imagination. Britannic excel in their consultancy services helping customers and their technical skills and expertise in delivering an end-to-end solution,”

At Contact Centre Expo on the 22nd and 23rd November at stand CC-F40 Britannic will be demonstrating how they have integrated Google AI into their SIP platform to provide a seamless flow through into contact centre platforms such as Five9 cloud contact centre. You will be able to see the technology in action and talk to experts about the art of the possible.



Britannic are award-winning specialists in business communications, systems integration, digital transformation and managed services, maximising the ICT investment of private and public organisations across the UK.

Britannic Technologies is a value-added reseller with a difference. We are a highly knowledgeable team of approachable, long-serving experts specialising in business communications, contact centre, unified communications, networking, automation and systems integration. We go the extra mile to create value, mitigate risk and manage change effectively, building strong relationships based on trust.

We collaborate with customers and class-leading partners to innovate and add value, achieving excellence in everything we do. Working in partnership with customers to understand their business goals, processes and culture, we develop change strategies and underpinning technology solutions, tailored to each client’s needs. As leaders in innovation, we are proud to bring disruptive technologies, such as artificial intelligence, web real time communications and business process automation to customers.

Britannic partners with industry-leading vendors such as Mitel, Five9, Avaya, 8×8, Bizvu, Calabrio, AudioCodes, Microsoft and Red Box. Trailfinders, North Herts District Council, Markerstudy Group, Advance Housing & Support and Queen Mary University of London are just a few of the customers that have transformed their business with Britannic.

For additional information on Britannic view their Company Profile

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