Lifesize & Serenova Merge to Create Contact Centre Workplace Collaboration Co.

Lifesize and Serenova Merge to Create Contact Centre Communications and Workplace Collaboration Company
Marlin Equity Partners’ investment to accelerate development of unified cloud communications and collaboration platform to handle the future of work in the enterprise

Lifesize, a global innovator of video collaboration and meeting productivity solutions, and Serenova, a leading contact centre-as-a-service (CCaaS) provider, today announced a merger, creating a contact centre communications and workplace collaboration company serving more than 10,000 customers worldwide. Marlin Equity Partners, a global investment firm with over $6.7 billion of capital under management, is the financial sponsor of the merger and will continue to invest and support the growth of the combined business to address the $60 billion unified communications-as-a-service (UCaaS) market.

With the merger, the company is addressing the convergence of UCaaS and CCaaS technologies in the contact centre with a complementary platform of enterprise-grade, cloud-based, high-definition video collaboration and contact centre solutions – both recognized by Gartner, Inc. in their respective industry Magic Quadrants.* The new entity will enable customers to consolidate the patchwork of communications, contact centre and video collaboration solutions, delivering a new breed of unified, omnichannel experiences for workplace collaboration and customer engagement. The company will provide customers with global scale and tailored local support through its partner ecosystem in more than 100 countries worldwide.

Craig Malloy, founder and CEO of Lifesize, will serve as CEO of the new company.

Serenova CEO John Lynch will assume the role of senior vice president of sales, including strategic oversight of global major accounts.

“Deeper customer and employee engagement through more vivid, direct communications is where the world’s most successful businesses will distinguish themselves from the competition,” said Malloy.

“This merger joins two companies with vast market expertise and cutting-edge, cloud-based solutions. When combined into an integrated platform, we will be uniquely positioned to help organisations deliver communication experiences that far surpass the status quo, from the contact centre to the meeting room and beyond.”

Serenova CEO John Lynch, commented,

“Lifesize has a long track record of innovation in business communications and a strong dedication to customer success,”

“The synergies between Serenova and Lifesize solutions will allow us to revolutionize how businesses communicate with their customers and will deepen the value we can offer to our existing contact centre customers worldwide.”

Marlin Equity Partners, which recently led Serenova’s acquisition of the ProScheduler platform from Loxysoft, will play a key role in the combined company’s go-forward strategy to create a holistic unified communications portfolio through acquisition, partnerships and product development.



Lifesize is a global business communications company that helps organizations improve collaboration, increase customer engagement and elevate employee productivity. Combining best-in-class, cloud-based video conferencing solutions with integrated meeting room systems, Lifesize makes it possible to connect face to face with anyone, anywhere and from any device.

For additional information on Lifesize visit their Website

Serenova is a leading provider of cloud-based, multichannel contact centre software to global enterprises and BPO service providers. The company’s comprehensive SaaS software suite enables captive and outsourced customer service organizations to manage and optimize their inbound and outbound customer communication strategy across voice, email, chat, social and mobile channels. Serenova’s award-winning platform has processed more than three billion customer interactions and has over 100,000 users globally. Headquartered in Austin, Texas, Serenova supports a wide range of industries, including financial, healthcare, insurance, retail and technology.

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