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Emotive CX for Customer Interaction

Emotive CX for Customer Interaction
Connecting with customers on an emotional level reaps rewards

In recent months, contact centre advisors have demonstrated their empathy and ability to build emotional connections with customers and this has delivered increases in CSAT scores and loyalty. With more customers demonstrating loyalty to brands that connect on an emotive level, building a customer experience that meets this expectation is now paramount.

This three-hour workshop will give you the insight, the evidence and the framework to start building your approach to emotive CX. The result of deploying an end to end management approach to emotive CX will be an increase in NPS, customer satisfaction and customer effort scores that translate into commercial ROI.

Learning outcomes: 

– Find out what Emotive CX really means and why it is critical

– Learn about the impact of emotional connections on customer loyalty

– Discover how to demonstrate an ROI for CX

– Gain insight that provides the evidence for change

– Appreciate why this is a customer service priority

– Discover a framework for end to end management of an emotive CX programme

– Understand the neuroscience of emotion

– Work through a competency framework for change


A three hour Zoom session with a break

How much is it?

CCMA members: £299 + VAT

Non-members: £349 + VAT

To reserve your place on the online training course Click Here

About the trainer

Martin Hill-Wilson is a Customer Service, CX & AI Engagement strategist and facilitator. He provides keynotes, masterclasses and transformation frameworks on omni-channel contact strategy, customer based quality management, emotive CX for Customer Interaction and AI driven customer service.