Part 5 | Evolution of the Contact Centre


From 12:00PM until 1.00PM

At Virtual/Online


Our industry has had to work through major challenges as the pandemic has thrown opportunities and threats our way.

Here at the CCMA we have continued to monitor and review the changes through the Evolution of the Contact Centre research initiative and are delighted to bring you the latest findings.

This is the fifth part of the Evolution of the Contact Centre programme. In this edition, we are exploring how contact centre leaders are collaborating with other areas of the business, with a particular focus on working more closely with marketing to better inform product development or sales enablement.

Join us as we reveal the latest insights from the research that is in field in January. Stephen Yap will share the key themes identified and talk to some of those that are participating.