Then combine this with a revolution in the market place that is being driven by three critical shifts:
• New generations of consumers are gaining purchasing power and changing the way customers gather information, make decisions, and communicate.
• Consumers are rapidly adopting new access methods (web self service), different media types (IM, web chat), and new devices (smart phones).
• Customer are less tolerant of poor service, more inclined to leave after a single bad experience, and likely to broadcast their dissatisfaction using social media.
This means that organisations need an end-to-end customer experience approach that helps them leverage existing resources alongside the latest best practices and technologies.