Genesys eBook: Busting the Top 10 Myths of Omnichannel Customer Engagement
Call centres of yesterday have evolved into multichannel contact centers and a few have transformed into omnichannel engagement centres.
Understanding the difference between “multichannel” and “omnichannel” is key to designing and delivering omnichannel customer experiences today’s tech-savvy customers expect.
In the Genesys eBook it deep dives into the top 10 myths of omnichannel customer engagement including:
– A multichannel contact centre is same as an omnichannel contact centre
– Omnichannel customer engagement is the responsibility of the CRM
– Implementing omnichannel customer engagement is complex and expensive
To download the Genesys eBook ‘Busting the Top 10 Myths of Omnichannel Customer Engagement’ Click Here