Busting the Top 10 Myths of Omnichannel Customer Engagement

Genesys eBook: Busting the Top 10 Myths of Omnichannel Customer Engagement

genesys.ebook.image.oct.2017Call centres of yesterday have evolved into multichannel contact centers and a few have transformed into omnichannel engagement centres.

Understanding the difference between “multichannel” and “omnichannel” is key to designing and delivering omnichannel customer experiences today’s tech-savvy customers expect.

In the Genesys eBook it deep dives into the top 10 myths of omnichannel customer engagement including:

– A multichannel contact centre is same as an omnichannel contact centre

– Omnichannel customer engagement is the responsibility of the CRM

– Implementing omnichannel customer engagement is complex and expensive


Additional Information

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To download the Genesys eBook ‘Busting the Top 10 Myths of Omnichannel Customer Engagement’ Click Here

For additional information on Genesys visit their Website or view their Company Profile

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